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Free Download Crisis Communication: Practical PR Strategies for Reputation Management and Company SurvivalFrom Brand: Kogan Page

Free Download Crisis Communication: Practical PR Strategies for Reputation Management and Company SurvivalFrom Brand: Kogan Page

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Crisis Communication: Practical PR Strategies for Reputation Management and Company SurvivalFrom Brand: Kogan Page

Crisis Communication: Practical PR Strategies for Reputation Management and Company SurvivalFrom Brand: Kogan Page


Crisis Communication: Practical PR Strategies for Reputation Management and Company SurvivalFrom Brand: Kogan Page


Free Download Crisis Communication: Practical PR Strategies for Reputation Management and Company SurvivalFrom Brand: Kogan Page

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Crisis Communication: Practical PR Strategies for Reputation Management and Company SurvivalFrom Brand: Kogan Page

No company or organization is immune to crisis.  A crisis, however, does not necessarily have to turn into a PR disaster.  Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively.  Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.

 

Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities.  It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.

 

Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).

  • Sales Rank: #1202728 in Books
  • Brand: Brand: Kogan Page
  • Published on: 2008-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.44" h x .89" w x 6.54" l, 1.28 pounds
  • Binding: Hardcover
  • 244 pages
Features
  • Used Book in Good Condition

Review
"Comprehensive and accessible." -- ManageSmarter.com

"With well-thought-out, organized and practical advice, this book should be essential to your crisis communication survival kit." -- Communication World

About the Author
Peter Frans Anthonissen is an expert in the field of reputation management and crisis communication. His clients have included Renault, Coca-Cola, Procter & Gamble and the Belgian government. He is a visiting professor at Vlerick Leuven Gent Management School and Universiteit Antewerpen Management School in Belgium. Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).

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